Appearing as a guest on a podcast, virtual summit, or radio show can be an outstanding marketing opportunity for your business.
These appearances are what’s known as “earned publicity,” the kind of publicity you get not because you paid your way into it, but because someone – in this case, the podcast, summit, or radio show host – recognized you as an expert in a certain area.
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Steal Our 7 Step Content Creation Process & Copywriting Formulae This is a comprehensive guide to learn how to scale content creation. The best part? I will teach you how to write epic blog posts that drive long-term revenue with minimal marketing, no connections and limited hours. If you’re looking
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Publicity? Later That’s often what I hear when discussing the power of a PR strategy with small business owners. They never felt ready and they’re all too eager to put it off until they’ve first accomplished other goals. They want to finish their book or hit another milestone in
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The Marketing Triumvirate And Borrowing From Taguchi I started with pay-per-click (PPC) marketing before AdWords was launched and I even worked as a technical editor for the official “AdWords For Dummies.” However, before that I was involved with SEO, and PPC was much easier since you could simply buy your
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How Machine Learning Has Improved Search Rankings My approach to SEO is based around raising your click rates. There are a few reasons for this, one is that if you can make your links more “clicky” or more interesting and raise your SEO click-through rate (CTR), then you’ll be moved
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Marketers Ruin Everything Everyone’s into content marketing these days! No matter what content you’re into there’s articles out there for it. As long as something is popular there’s going to be a horde of marketers working to oversaturate the niche with content. If you want people to pay attention to
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