Category: Content Marketing

Appearing as a guest on a podcast, virtual summit, or radio show can be an outstanding marketing opportunity for your business.

These appearances are what’s known as “earned publicity,” the kind of publicity you get not because you paid your way into it,  but because someone – in this case, the podcast, summit, or radio show host – recognized you as an expert in a certain area.

Steal Our 7 Step Content Creation Process & Copywriting Formulae This is a comprehensive guide to learn how to scale content creation. The best part? I will teach you how to write epic blog posts that drive long-term revenue with minimal marketing, no connections and limited hours. If you’re looking

Publicity? Later That’s often what I hear when discussing the power of a PR strategy with small business owners.   They never felt ready and they’re all too eager to put it off until they’ve first accomplished other goals. They want to finish their book or hit another milestone in

Marketers Ruin Everything Everyone’s into content marketing these days! No matter what content you’re into there’s articles out there for it. As long as something is popular there’s going to be a horde of marketers working to oversaturate the niche with content. If you want people to pay attention to

A Principled Approach To Marketing I have six principles I use to be more mindful in my marketing. I see successful marketing as an outgrowth of my intention to live as a successful human. That’s what led me to develop these principles that I’ve returned to over the years throughout

Beyond Blogging Most people would agree that blogging is one of the pillars of good content marketing, but they don’t always understand why. That’s what I want to talk about today. Specifically, how you can generate new leads based on the strength of your content. Even if they’re going to