I’ve been doing this online marketing thing full-time since 2003. I use story-powered email as the delivery vehicle to get my message out to an audience in a way that resonates with them.
I do this using the power of storytelling, paired with email automation that delivers the right message, to the right person, at the right time.
It works really well, and you don’t have to be a world-class writer. Companies like Mindvalley and Digital Marketer have adopted my approach into how they send email.
Even today, where social media activities seem to dominate everyone’s focus, email is still the Killer App. And I don’t see this changing for a long time. It’s personal. It’s one to one. It’s not going away anytime soon.
If our emails never hit the intended inboxes, that’s not good for us, or the people we seek to serve.
In an effort to combat spam and irrelevance, email service providers like Google (Gmail) and Microsoft (Outlook) have complexed email filtering AI-powered algorithms between sender and recipient.One strategy that I use is that on my Thank You pages for new opt-ins (or new customers after product purchases) I’ll have an image or video that walks them through how to create a filter to get my emails directly in their primary inbox.
Because Google (Gmail) has the largest market share, I focus on that. The filter I ask people to set up is actually quite simple.
People you serve never miss an email from you – ever!
This article is based on an EHQ interview with the mentor.
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