Terrible Idea or a Gold Mine of Potential Clients? Some say absolutely not to either. They claim it devalues your product, could hurt your reputation and generates bad leads. Others claim that it works wonders to get people in the door that might not have done so otherwise. I’m one
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What I’ve Learned Blogging Daily I’m a lifelong entrepreneur, I’ve sold everything from Pokemon cards to fireworks. Eventually, I decided to get more serious and launch a clothing line, and I was able to get some experience running larger marketing campaigns. Now I help people build their businesses using email
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Retained Business Is The Best Business I have an entire profit formula that can really help your business. There are a couple of areas that are really worth focusing on and for me, I’ve decided to focus on the frequency of purchase. In the context of a membership site, this
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Positioning Is Everything I feel like working at InfusionSoft has been my own Ph.D. program in small business marketing. I’m not just running my own business, I’m also seeing data from across hundreds of businesses and helping entrepreneurs become more successful themselves. I always try to keep my solutions simple,
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How Machine Learning Has Improved Search Rankings My approach to SEO is based around raising your click rates. There are a few reasons for this, one is that if you can make your links more “clicky” or more interesting and raise your SEO click-through rate (CTR), then you’ll be moved
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Lead Nurture Isn’t Organic However, what I’ve always been able to lean on is the engagement of my audience. I’ve been fortunate enough to work with hundreds of small businesses to help set up automation and streamline their processes. Each of my clients are a unique case study, and
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Video Can Be An Extended Family I’ve been doing video online since 2005. For ten years I was doing technology reviews and how to’s. What I’ve been able to build from that content is a highly engaged community who have actually followed me all over the world for events and
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Marketers Ruin Everything Everyone’s into content marketing these days! No matter what content you’re into there’s articles out there for it. As long as something is popular there’s going to be a horde of marketers working to oversaturate the niche with content. If you want people to pay attention to
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Using Two Calendars To Manage Marketing I’ve had a lot of different careers from being a banker to a member of the national guard. My last job before online marketing was as a financial advisor so I’m very data driven when it comes to my marketing. As my
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