I Never Set Out To Be A Content Marketing Expert… I’ve spent my career following the things that worked. What worked as a salesperson, marketer, and entrepreneur was creating content that engages people. And it’s not the content that shills and sells, or gets in the way of what customers
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Welcome To My World! Do you ever wonder what happens to someone when they click on your website? What is it you want them to feel the moment they enter your world? In a way your website is like your online home, right? A lot of people sell from opt-in
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Strategy Defined Strategy is how a business fulfills its longer term goals, given what’s actually happening on the ground level today. If you are a cabinet marker you have a ton of things you do on a day to day basis to operate your business. You have to order supplies,
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A Powerful Tool To Publish – LinkedIn Publishing If you’re looking to establish yourself as a thought leader in your industry, having a blog is essential. You probably already have one being a business leader. But have you ever thought about moving your blog to LinkedIn? I am a very
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Relationships Over Email Blasts Right now at Aweber we’re servicing over 100,000 small businesses globally, and we’re sending over 2 billion emails per month. Email is really meant to be a platform to help you build relationships and you’re not going to be able to do that if you’re just
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Knowing Who knows Who LinkedIn is a great source of business intelligence. That’s what it’s really meant for when you’re using it right. It’s like the old school “ear to ground” except amplified for the digital age. When I was selling office furniture I’d use LinkedIn to find how who
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Teachers Are Always Teaching I started off in higher education teaching teachers how to use technology better for their lectures. Podcasting was the hot topic at the time so that’s what I taught and it ended up growing into a website where I dived into what tech to use and
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Working ‘on’ your business, not ‘in’ it When starting EHQ I spent most of my days on maintenance tasks. Realizing how little time I then had left in a day for everything else we needed to do to move forward left me frustrated. It all became a matter of keeping
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The Mextures Lifestyle Before I was working on Mextures full time I was working as a professional photographer for musicians, and did some travel landscape work as well. Now I’m working with a small team running Mextures and I still stay very hands on with the business. I’m actually the
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