Being a business coach is incredible—you can build a seven-figure business by offering premium coaching packages to your clients. You’re in the perfect position to help people develop their businesses and enjoy living the life they’ve always dreamed of. But what exactly do you do as a business coach? And
Read MoreWhat Is A/B Testing (With Examples): How To Tutorial
May 21, 2019It isn’t wrong to learn from others who came before you. Very few things in the world are truly original. “Good artists copy, great artists steal!” But there’s a fine line. If you cross it, your artwork may end up looking like a cheap imitation. The same goes for when
Read MoreOver Emailing? The Right Balance & Focusing On What Drives Sales
Dec 14, 2018An Email A Day… I’ve been running online businesses since 1999. (Yes, I know I’m that old.) I’ve had tremendous success with sending out daily emails to my list all while still having a life. I have four kids and I’m a baseball coach, so I have a full plate.
Read MoreHow To Start Having Human Sales Conversations Again
Apr 08, 2020Marketing For The People When you’re looking through tons of sales and analytics data, it’s easy to forget that there’s a person behind each of your data points. Even I do it sometimes. But that’s what I love so much about behavioral marketing; it forces you to come around to
Read More3 Steps To Reduce Cart Abandonment Rate & Increase Conversion
Dec 11, 2018Stop Thinking About Conversion Backwards! After working with clients across 80 different market verticals and some of the biggest corporations in the world it seems that most businesses go about doing conversion optimization the wrong way around. Many marketers are like doctors who prescribe remedies before they’ve diagnosed the patient.
Read MoreThe Ladder Of Engagement Theory To Increase A Prospect’s Commitment
Apr 09, 2020What Marketers Should Be Focusing On A lot of marketers focus on the things they can control, their copy, making their offer fit the market, the clarity of your message things like that. However, there’s a lot of things you still can’t control such as how your message is interpreted.
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