The Marketing Triumvirate And Borrowing From Taguchi I started with pay-per-click (PPC) marketing before AdWords was launched and I even worked as a technical editor for the official “AdWords For Dummies.” However, before that I was involved with SEO, and PPC was much easier since you could simply buy your
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I Really Don’t Like Working I don’t know about you, but I’m not the biggest fan of working that hard. I’ve figured out, using email, how to shorten my workdays down to one hour. I could conceivably cut them down to 10 minutes a day if I wanted to. Curious?
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Embracing The Power Of Instagram I was able to go from having basically 0 Instagram followers to over 500k in a relatively short period of time of about 15 months. In the past, I’ve been able to gain 10,000 followers in just a few weeks thanks to having really strong
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Researching Your Niche In The B2B World I’ve spent all my life in B2B, so I know what it’s like to break into a new client relationship for the first time. I’ve worked all across the sales process and now I work as a sales coach. What I want to
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Hello, Is Anyone Awake Yet? I spent 20 years working in Silicon Valley, but after the early 2000s dot com crash, jobs were scarce. I went from mid-six figures to looking at 10 dollars an hour Craigslist ads. I had to reinvent myself! I became a coach and internet marketer
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A Lifetime Of Launches I’ve been launching projects my whole life. Even when I was a kid! I would think of crazy projects I wanted to do, and then I’d break them all down in my head step by step with my plan to get them done. Before I worked
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Getting Mileage Out Of Your Video I run a website called SocialChefs.com and my goal with it is to give people training in digital marketing. A lot of people think video is really complicated, but that actually isn’t true. When you take the time to do it right you
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Nurturing Virtual Friendships With Customers I started out only selling kids t-shirts and I ended up meeting my business partner in Las Vegas while our husbands were in school. We started hanging out and quickly it made sense to combine our operations into our current brand Finn & Vince. Using
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Time To Restore Your Attention I’m very interested in helping people do things better. I started out in the music business as a songwriter and have had a hand in some hit songs. What I’ve learned is that music really helps us feel better. Even sad music can help us
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