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Finding Your USP And Growing Past Your Bottlenecks

What Makes You Different? I like to ask my clients what makes them different, and why they got into business.   All they have over their competition is a lower price and it becomes a race to the bottom. This can destroy an entire market and I know we’d all

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How to increase sales using one BIG Marketing IDEA

The Problem With Traditional Marketing Copy What do I mean by a Big Idea? I mean an idea that guides your messaging. Without it, your messaging will simply be ineffective. If copy does not have a big idea, it will appear as unfocused. I will show you how to craft

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How To Run Your Business Better By Hiring And Delegating

Hiring Great People And Delegating One of the biggest challenges small business owners face is how to take their business to the next level given a limited set of resources. There’s no way to do this in today’s world without the most important resource – people. Hiring great people is

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The “Big Rocks” Of Growing A Membership Site

I have been fortunate to work with membership sites of every size from sites with hundreds of members to the tens of thousands. What I’ve learned from working all over the industry is that there is no one tactic or strategy that makes a great membership site, but rather it’s

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Creating A Community That Loves Your Brand

How The JJ Community Found Its Voice I want to talk to you about two things today, “Community” and “Brand.” I’ll show you how the two can work together in an incredible way for you on Instagram. When I started getting involved with my business partner Josh Johnson and the

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Growing Your Video Audience

Video Is Everywhere! It’s great to see video becoming the dominant style of content on social networks. However each platform does video a little differently and the audience online has become pretty fragmented. Now every business is throwing out tags for Twitter, Instagram, Snapchat, Pinterest and more. It’s a bit

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Getting The Support You Need For Your Marketing Stack

The Dawn Of Automation I started out in the very beginning of the marketing automation revolution. I had an art business and artists were my primary client. I began turning my paid speeches into online videos and it became increasingly difficult to manage without a backend system. Thank goodness this

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Learn Two Places To Implement Live Chat For Your Product Launch

What Convinces People To Purchase A Product? What do you think often prevents people from buying a product? I have two answers. Unanswered questions and lack of clarity in the messaging. If your messaging is not airtight, people will be less likely to buy your product. Sometimes people have concerns

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3 Easy Steps To Build the Foundation For Your Funnel Strategy

Understand The Big Picture Before You Learn The Little Stuff The internet marketing space is full of helpful and informative content that would be valuable to any marketer. Often times however blog writers will focus on tips and strategies that are often part of larger marketing frameworks without addressing these

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