The Agile Advantage This is how Agile Marketing was born. It’s an approach to managing your marketing for the marketing automation era. Agile management started out as a process for the software world which took you step by step through the project all the while project specifications were changing on
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Content Is The Glue Of Community Over the past 8 years, I’ve used content marketing at various companies to build an audience of potential customers and drive growth. Our agency Grow and Convert has grown completely off of content marketing and our previous company Wordable, that was acquired, was launched
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The Problem Of Landing In Gmail There are a few browser based email service providers that are targeted by most email marketers. Yahoo, AOL, Gmail, and Microsoft Live aka Hotmail. If you have noticed, some of these browser based email services filter incoming email into multiple tabs. Why is this
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Have you ever been in a situation where months have gone by and you still have not received a response from a lead you’ve contacted. You send follow up after follow up with a simple email subject. Something along the lines of “I am just following up.” Perhaps you get
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How I Became A LinkedIn Influencer When I started writing on LinkedIn I first tested it to see if it would be worth my time. I wrote a few blogs and then I observed how they did. I got results right away, and I was getting a
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Customer Satisfaction Boiled Down To A Science Do you like data? I for one, love data. And working with the MECLABS Institute I get to spend a lot of time working through data and thinking about what makes customers buy. Not only that, but how to better convert those prospects
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Achieving Platform Independence This strategy comes from an old mentor of mine from back when I worked at a Mercedes-Benz dealership. At the dealership we were essentially “single source dependent” and subject to the whims of our manufacturer. Any changes they made to the business structure, like pricing, affected our
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Everybody Has An Email Address Think about how much you use your email on any given day. A bunch right? Then think about where you use that email. You probably use it to log on to social media, adding an app on your phone, or maybe as a username for
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System To Get You From A to B Systems, simply put, are a way of doing things. When I talk about systems, I am talking about the series of steps it takes to get a task done from point A to point B. Systems are everywhere. They’re present in all
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