Contesting The Conventional Contest After I graduated college I got my first job working for a digital education company. However, cubicle life wasn’t for me and I soon went off on my own to work with clients. I was helping them build funnels and buy ads, I had traded my
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Have you ever met a meta-membership site? I run a membership site for entrepreneurs who run membership sites. Yes, it’s very meta, thank you. It’s given me a ton of insight into the industry and how to effectively run a membership site that has great retention numbers. What I’ve realized
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An Introduction To Schemas Hi everyone, I’m Andrew Thorn and I want to talk to you today about an exciting new marketing concept known as Schemas. Schemas are a way to markup the content on your website that allows your site to communicate with Google. Schemas tell Google that you
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How I Became The “Godfather” Of SEO It sounds crazy to say this, but my company is actually older than Google. We were around 20 years ago when Google first published The Webmaster Guidelines. Some of their early guidelines were to have a clear hierarchy, don’t have excessive links, and
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Taking Off The “Mask” In Business They want to have an impact on the world and I support their approach to business. In my previous businesses, I felt the same way. I wanted to be excited and express myself through the business. When I can help entrepreneurs find what excites
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I Started As An Adwords Outlaw… In 2010 I was marketing on Google Adwords and my account got banned for promoting a Network Marketing client! Immediately, I started getting website conversions and I was off to the races. A friend of my mine hired me to repeat my results with
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What Marketers Should Be Focusing On A lot of marketers focus on the things they can control, their copy, making their offer fit the market, the clarity of your message things like that. However, there’s a lot of things you still can’t control such as how your message is interpreted.
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The Drunk Cold Email That Changed My Life I used to work for digital marketing agencies. After 5 or so years, I decided to start my own agency. It went well for a year. Then, all my word of mouth leads dried up. I didn’t know how to open leads
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What if Google Was Actually Quora The basic premise of how I see Google is that I look at it like a Q and A website, like Quora.com. Nowadays, with our advanced degree of machine learning, we can be even more targeted with what content users are demanding based on
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