Long Form Content, Near Term Results Hi! I’m a specialist in long-form B2B content. Most of my clients are SaaS and marketing companies. Typically, I’m writing blog posts in the range of 1,500 to 5,000 words. I mention this because this is the content that gets the most shares and
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My Story – Bringing My Strategy To Scale When I started my business I sent my customers personal emails asking for feedback. I was looking to add value to their product experience. This was my mindset for my business and I began using marketing automation to fulfill the same purpose
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What’s A Docu-series? I’ve been involved with internet marketing for about a dozen years or so and have been doing product launches for the last 6. When I met my business partner in 2014 we looked at the traditional launch model and decided we could take it further. That’s when
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Hello From Italy! I’m super excited to be speaking with you today as the first Italian marketing specialist in the series. I first got into funnels in 2007 when I was running my digital company doing mostly Facebook ads and landing pages. That’s when I realized we needed to be
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My Journey, Starting Businesses, Learning Sales, and Managing Everything I wrote a book called Predictable Revenue, and prior to that, I worked at Salesforce working to create the outbound emailing team. I’ve also been running my own businesses for years. That’s actually why I went over to Salesforce because one
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The Benefits Of Resource Centers I teach people how to blog. As a blogger you’re creating content for a specific target audience and trying to provide them with as much value as possible. They will want to know what tools and resources you use in doing what you do. You’ve
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Content Over Everything The way we search online has really changed over the past decade. Especially in the past 5 years. Google has completely taken over search to the point where you can’t mention their competitors without smirking a little. This has led to an evolution in SEO strategies, one
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You Can Send An Email, Or You Can Tell A Story I’ve been doing this online marketing thing full-time since 2003. I use story-powered email as the delivery vehicle to get my message out to an audience in a way that resonates with them. I do this using the power
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Video’s Amazing Impact Video marketing is responsible for a huge chunk of my success as a business owner. but because the power of video I’ve been able to deeply impact their businesses and lives. One time, a fan of my videos ran up to me at a conference and I
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