Marketing For The People When you’re looking through tons of sales and analytics data, it’s easy to forget that there’s a person behind each of your data points. Even I do it sometimes. But that’s what I love so much about behavioral marketing; it forces you to come around to
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Empathy In SEO What’s had the biggest impact on my success with SEO? One word. Empathy. I’d say it’s my ability to put myself in the shoes of my audience and see things from their point of view. I’ve done this throughout my career, but it’s become even
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What Does Meaningful Connection Mean? What I want to talk to you about today may sound like it’s going against the grain of what we’re seeing in online communications these days. I want to talk to you about encouraging meaningful connections in your business online. What I mean by a
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Connect Deeper With Your Photo I’ve been working as a professional photographer for the past 10 years and my work ranges from celebrity photoshoots to humanitarian work around the world. I’ve also founded an online university to teach photography as well as a movement where we give photos away to
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Generating Leads Over Email One of the biggest problems all businesses face is lead generation. Email marketing is the best way I know to build a relationship with a large group of people. I’ve integrated my lead generation into my email marketing as a way to be seen as more
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Beyond Blogging Most people would agree that blogging is one of the pillars of good content marketing, but they don’t always understand why. That’s what I want to talk about today. Specifically, how you can generate new leads based on the strength of your content. Even if they’re going to
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Stop Thinking About Conversion Backwards! After working with clients across 80 different market verticals and some of the biggest corporations in the world it seems that most businesses go about doing conversion optimization the wrong way around. Many marketers are like doctors who prescribe remedies before they’ve diagnosed the patient.
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When Direct Mail Meets Email Email in my opinion really is the killer marketing app. I’ve tested most marketing channels and as far as monetization channels go, email has proven the strongest by far. And I’m not the only one who’s found it to be that way… A while back
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LinkedIn Is A Secret Search Engine I’m from Switzerland and I’ve been living in Boulder, Colorado for the last 20 years. I like to think of it as Australia meets Switzerland because everyone is always up for rock climbing, hiking, or a bike ride. Part of the work culture here
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